You are here：home > news > content
Last:What is the process of green packaging design of gift box customization? Next:Packaging designer of Gift box customization should understand consumer's psychology

Packaging design of gift box customization is the positioning art

Source： Notetime： 2013-11-18 14:00:45 click： 1339

　　Some people said that, packaging design of gift box customization is a positioning art. Today following gift box customization business, we can try to understand it.

　　For gift box customization, to find the design direction is more important than anything. The customer to do a design is often for a variety of reasons. Sometimes in order to launch a new product, sometimes to the upgrading of products and improve their product, no matter what are design motives, fully understanding the needs of consumers is essential, which requires that the design team of the project has a certain understanding to the market.

　　For example: if what is introduced by customer is new products, then we should carry out research for where the target market is, how to target consumer groups to develop the corresponding design; if this is a new product upgrading, so what are the advantages of the original brand packaging that needs inheritance; if the product is redesigned, it is in order to develop the new market or to reverse falling sales, the similar product sales, what are the pros and cons, there are advantages and disadvantages which needs to draw on the existing design.
 

from：http://www.won-bon.com/newsd-nid-120.html