How to determine the value of the Gift box customization?

　　Determine the value of the Gift box customization:

　　Based on the main wine cost. High quality and high added value, low quality and low added value, the gap can not be too far;

　　The overall level of competition to brand Gift box customization value for reference;

　　Based on the actual target market of consumer purchasing power and brand value as the standard;

　　To the quality of the products as the support, high quality wine can greatly enhance the value of the products, this is an important factor in determining the value of Gift box customization value and product price.

　　Content of wine culture. It is not to be perceived by the operator, feeling and spirit.

　　Prize value in the wine box shall be referred to the relevant factor ratio coefficient setting.

　　High-grade gift box customization must have 3 conditions

　　Product advantages. Including product quality, product personality and packaging, product value and price and wine, and wine making techniques;

　　Brand value. Including brand image, brand culture, product, packaging, culture, communication, promotion, value factors;

　　Brand culture. Including corporate culture and humanistic spirit, aesthetic culture, wine culture and the cultural value orientation.

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